Hoffman Senior Staff
Steve Hoffman is the founder and president of Hoffman Power Consulting. An author of over 500 thought leadership and marketing documents on electric power issues and solutions, he leads the field of power industry technical and marketing communications. In the last decade, industry decision makers have frequently hired Steve for his specific expertise in power industry resilience to wildfires, extreme weather, cybersecurity and physical security attacks, and other threats. Steve brings a technology-based background – including two engineering degrees from Stanford and utility engineering experience – to each project. Continuously serving the industry since 1982, Steve has provided thought leadership on most of the critical business issues and solutions that have defined the evolving industry. He ensures the high quality and on-time delivery that has defined his successful firm’s services since 1985.
Vanessa MacLaren-Wray, Ph.D. brings over 35 years of technical and writing experience in the electric power industry to Hoffman. An accomplished energy engineer, Vanessa has performed many technical analyses on energy storage systems; industrial cogeneration; power and ancillary services markets; regulatory proceedings; power flows in large networks; and power system simulation. She has authored or co-authored over 80 documents, including technical papers, multi-volume reports, training programs and workshops, support for regulatory testimony, and literature reviews. A lead consultant for 10 years at EDS & Energy Management Associates, she has shared her expertise with more than 50 entities, including utilities, industry consortia, state agencies, research groups, and technology innovators. An IEEE Senior Member, she holds an M.S. and Ph.D. in mechanical engineering and economic systems from Stanford.
Elissa Miller is a senior technical writer, instructional designer, content developer, and marketing and communications professional with over two decades of experience supporting the electric power and technology industries. As Communications Director at Doubleknot, she developed and delivered all documentation, training materials, customer communications, and online multimedia help for a premier provider of software-as-a-service solutions for nonprofits and cultural organizations. While at Hoffman, Elissa has written and edited hundreds of technical reports, white papers, research publications, and newsletters in the electric power industry, and served as project manager for the creation of a searchable worldwide database of natural-gas-fired turbine generators. For SAP, she developed white papers, case studies, and a book-length statement of direction for a flagship enterprise resource planning offering. She holds a BA with honors in English and an M. Ed. in instructional technology, with a research focus on instructional design for adult learning.
Monica Baltz is the glue that holds us all together. She brings to Hoffman Power Consulting more than two decades of experience in project management and small business administration. For the last eight years, Monica has run the day-to-day business operations and implemented marketing campaigns. She plays a key role in client engagements by ensuring project and deliverable schedules and budgets are met. Monica coordinates all aspects of deliverable illustration and design, including managing a team of design and HTML5 programming contractors. The high quality look and feel, as well as on-time and on-budget delivery, of our client deliverables is due in large part to her excellence.