Marci Grossman is a seasoned marketing communications executive, with 30 plus years of diverse communication experience, including 16 in the energy industry. She specializes in crisis communications and issues management, including planning, training and response, as well as reputation management, branding, messaging, and media relations. Marci has helped utilities prepare for, handle, respond to, and manage multiple service territory and local crises, including extreme weather events. Additionally, she brings to Hoffman thought leadership, marketing, advertising, community relations, and event planning expertise. Most recently, Marci was director of Marketing and Communications for Indiana Michigan Power (an AEP utility). Previously, she was head of Corporate Communications and Contributions for Peoples Gas/North Shore Gas, senior director of External Communication for Florida Power & Light, and vice president of Corporate Communications for Green Mountain Energy Company.