What We Do
Hoffman helps electric utilities plan and better communicate with their stakeholders – before, during, and after a crisis – by producing compelling, useful utility-tailored content: news releases, blog posts, position papers, regulatory support materials, executive speeches, employee newsletters, customer fliers, infographics, social media content, webinars, and more.
NEW! Hoffman now produces low-cost, high-quality, live-action video like the one here.
How You Benefit
Crisis Management
Prepare for, manage, and recover from a broad range of crises via informative, sensitive, positive, engaging, and credible communications.
Crisis Communications
Improve your communications with customers, shareholders, communities, local businesses, regulatory agencies, the media, employees, emergency responders, and the public.
Crisis Content
Enhance your communications in all forms to better inform your stakeholders, improve your community and customer relations, and enhance your business relationships.
We Know Crisis Communications
We‘re a team of former electric utility personnel in corporate communications, government and policy affairs, and engineering/planning. We know how utilities work…and we understand the challenges that extreme weather, wildfires, the pandemic, potential cybersecurity threats, and unplanned occurrences can bring.
We use this knowledge and experience to produce utility-tailored crisis communications products that can help you when you need it most.
Before the Crisis
- We prepare draft templates and content for various media
- We revise and enhance your crisis plans (e.g., roles, actions)
- We help you enhance community relationships via webinars and online content
- We develop position papers and regulatory support materials
During the Crisis
- We help you assemble and report accurate, complete information
- We help you maximize the power of social media
- We finalize online updates
- We help you coordinate consistent response communication across stakeholders
After the Crisis
- We develop wrap-up news releases and statements for traditional and social media
- We develop employee updates
- We help you inform all stakeholders on restoration and recovery efforts
- We help you distribute lessons learned and enhanced practices