The Hoffman Team

Steve Hoffman

steve-hoffman-bioSteve Hoffman is the founder and president of Hoffman Power Consulting. An author of over 500 technical and marketing documents in the electric power industry, he is widely recognized as a leader in the field of technical and marketing communications in this industry. Steve brings a highly technical background – including two engineering degrees from Stanford and engineering experience at an investor-owned utility and municipal utility – to each writing project. Continuously serving the industry since 1982, Steve has researched and written about most of the critical business issues and solutions that have defined the evolving industry over the last three decades. His recent works span power generation and storage, power delivery, standards and regulatory compliance, environmental impacts, end use, cyber and physical security, power market design, resiliency, and many others. He is personally involved in each client engagement, and ensures the high quality and on-time delivery that has defined his successful firm’s services since 1985.

Vanessa MacLaren-Wray

VMWVanessa MacLaren-Wray, Ph.D. brings to bear over 35 years of technical and writing experience in the electric power industry. An accomplished energy engineer, Vanessa has performed technical analyses and documented a broad range of projects, including integration of energy storage systems with renewable energy; investment in industrial cogeneration; power, energy, and ancillary services markets; regulatory proceedings; power flows in large networks; reliability; and simulation of power systems. She has authored or co-authored over 80 documents, including technical papers, multi-volume reports, training programs and workshops, support for regulatory testimony, and literature reviews. A lead consultant for 10 years at EDS & Energy Management Associates and over 20 years in her own firm, she has shared her expertise with more than 50 entities, including utilities, industry consortia (TANC, IPP), state agencies (CEC, NYSERDA), research groups (EDF, EPRI), and technology innovators. Vanessa is an IEEE Senior Member and holds an M.S. and Ph.D. in mechanical engineering and economic systems from Stanford.

Dennis Wamsted

VMWDennis Wamsted is a veteran energy and environmental journalist, with a long-running focus on the electric power industry. He honed his reporting chops at The Energy Daily and Environment Week in Washington, D.C., covering the reauthorization of the Clean Air Act in 1989-1990 and the onset of deregulation in the utility industry in the 1990s among many other topics. Following a lengthy stint as the Daily’s executive editor, he launched a freelance writing and consulting practice. From his Washington, D.C., base, he has written on the alphabet soup of regulatory bodies and cabinet agencies that oversee the nation’s energy industry for years. His articles have been published in EEI’s Electric Perspectives, Forbes, and Smithsonian, among other publications. Seeking not to get pigeonholed as only covering regulatory issues, he also writes extensively on technology issues, paying particular attention to the space where new technologies and old regulations meet. Dennis has an A.B. in government from Harvard University.

Peter Maloney

VMWPeter Maloney is an award-winning journalist who has been writing about the electric power industry for 25 years. He has written in-depth stories on the most important transformations in the electric power industry, including deregulation, the California energy crisis, the formation of operation of capacity markets, and the spread of renewable energy resources. He now has a strong focus on “utility of the future” issues, particularly energy storage. He has written hundreds of articles on a wide variety of storage issues, including regulatory and legislative frameworks, business models, technological developments, and academic studies. Peter’s experience covering international energy markets began in 1991 with a newsletter he co-founded to report on the energy market in Eastern Europe after the fall of the Soviet Union. As editor of McGraw-Hill’s Global Power Report and International Private Power Quarterly, Peter covered the expansion of U.S. utilities into overseas markets. He has also served as the editor of 203 Independent Power Companies: Profiles of Industry Players and Projects and a director of the annual Global Power Markets conference. His freelance work has been published by the American Public Power Association, Engineering News Record, Microgrid Knowledge, and Utility Dive. Peter has a B.A. in philosophy from Fordham University and a certificate in finance from Baruch College.

Andy Carstens

Andy Carstens is an expert on a wide range of environmental issues that face the electric power industry. He is a chemical engineer with 20 years of energy sector experience, nearly 10 of which were at Sargent & Lundy, where he became Vice President and Director of Environmental Services. Andy has expertise in a variety of pollution control technologies required for power plants to satisfy environmental regulations. He has published several papers and spoken at industry conferences on environmental issues facing the electric power industry. Andy is familiar with many U.S. EPA regulations and standards, including the Regional Haze Rule, National Ambient Air Quality Standards, the Cross-State Air Pollution Rule, the Mercury and Air Toxics Standards, Effluent Guidelines, and the Coal Combustion Residuals Rule. As part of his work in the electric power industry, he prepared and edited summaries of EPA regulations, proposals, conference papers and presentations, compliance plans, technical reports, feasibility studies, and other documents to help utilities develop and implement strategies to comply with these and other environmental regulations. He also developed technical arguments and corresponding written expert witness testimony for several industry clients. Andy holds a B.S. in Chemical Engineering from the Georgia Institute of Technology.