The Hoffman Team

Steve Hoffman

steve-hoffman-bioSteve Hoffman is the founder and president of Hoffman Power Consulting. An author of over 500 technical and marketing documents in the electric power industry, he is widely recognized as a leader in the field of technical and marketing communications in this industry. Steve brings a highly technical background – including two engineering degrees from Stanford and engineering experience at an investor-owned utility and municipal utility – to each writing project. Continuously serving the industry since 1982, Steve has researched and written about most of the critical business issues and solutions that have defined the evolving industry over the last three decades. His recent works span power generation and storage, power delivery, standards and regulatory compliance, environmental impacts, end use, cyber and physical security, power market design, resiliency, and many others. He is personally involved in each client engagement, and ensures the high quality and on-time delivery that has defined his successful firm’s services since 1985.

Jim Davis

Jim Davis has over 35 years of experience in power/energy industry R&D, environmental risk, resiliency and sustainability, enterprise software solutions, and management consulting. He has driven executive thought leadership in corporate strategy, strategic communications, information systems and business intelligence at mature world-class companies and start-ups committed to innovative solutions that advance operational excellence in global sustainability and climate/energy resiliency. As an executive with diverse global organizations ranging from EPRI to ICF Consulting, SAP, KPMG, and three environment/energy software start-ups, Jim has directed partnerships, alliances, business development, and technical solution delivery across North America, Europe and Asia-Pacific. He is currently co-chair of the Silicon Valley Leadership Group Energy Committee, engaged with PG&E and leading global technology companies, the California PUC and CEC to inform CA energy policy and climate change mitigation, adaptation and resiliency strategy. Jim earned both his M.S. in Environmental Earth Sciences and his B.S. degree with Distinction in Biology and Applied Earth Sciences from Stanford University.

Charles Carmichael

charles-carmichael-bioCharles Carmichael brings to electric utility communications a keen understanding of regulatory, financial, environmental, reliability, and customer relations issues. For more than 30 years, first as a utility employee and then as a consultant, he focused on executive communications, public policy, and government relations. Charles wrote speeches and shareholder communications for utility CEOs, energy-related white papers for Presidential candidates, rate case testimony and presentations, and utility business plans. His policy writing includes electric utility rates and regulation, competition and power markets, environmental issues, and nuclear energy. He has written about coal and natural gas generation, renewable energy, the smart grid, resource planning, net metering, transmission and distribution issues, energy efficiency, cyber security, and energy storage. He has worked for electric utilities such as Arizona Public Service, Berkshire Hathaway Energy, Dominion, Entergy, and Exelon. He has managed employee communications, media relations, community relations, and public policy teams for an electric utility. Charles has a B.A. and M.A. from the University of Tennessee and a Ph.D. from the University of South Carolina.

Charlotte Johnson Cavell

steve-hoffman-bioCharlotte Johnson Cavell brings more than 30 years of communications experience to the table. A versatile writer and editor, she most recently served as senior communications specialist at a prominent electric and gas utility. In her nearly 12 years at Entergy, she supported many aspects of the rapidly changing industry including operations, customer service, regulatory and governmental affairs, products and services, renewables, growth and economic development, innovation, safety, reliability, grid modernization and more. In doing so, she developed and implemented communications strategies to proactively tell the company’s story to various audiences, provide a clear linkage to company business needs and objectives, and reinforce goals, initiatives, and positions. This came in the form of writing news releases, blog posts, talk points, white papers and executive speeches; producing fact sheets, fliers, videos and other collateral materials; working on website updates, managing media inquiries and social media channels; and coordinating advertising plans with the corporate office, as well as developing materials and content to keep employees informed and engaged. She also served as spokesperson and, when appropriate, positioned both management and subject-matter experts to educate audiences and provide perspective. Charlotte holds a B.A. in Journalism degree from Louisiana State University, is member emeritus of the LSU Manship School of Mass Communication Alumni Board and is or has been a member of various professional organizations, including the Public Relations Association of Louisiana, the Southern Public Relations Federation and Women in Media.

Vanessa MacLaren-Wray

VMWVanessa MacLaren-Wray, Ph.D. brings to bear over 35 years of technical and writing experience in the electric power industry. An accomplished energy engineer, Vanessa has performed technical analyses and documented a broad range of projects, including integration of energy storage systems with renewable energy; investment in industrial cogeneration; power, energy, and ancillary services markets; regulatory proceedings; power flows in large networks; reliability; and simulation of power systems. She has authored or co-authored over 80 documents, including technical papers, multi-volume reports, training programs and workshops, support for regulatory testimony, and literature reviews. A lead consultant for 10 years at EDS & Energy Management Associates and over 20 years in her own firm, she has shared her expertise with more than 50 entities, including utilities, industry consortia (TANC, IPP), state agencies (CEC, NYSERDA), research groups (EDF, EPRI), and technology innovators. Vanessa is an IEEE Senior Member and holds an M.S. and Ph.D. in mechanical engineering and economic systems from Stanford.

Debbi Leipold

DPDebbi Leipold, a senior technical writer/technical publications manager, has written technical documentation for more than 30 years. She provides technical publication management and technical writing for software and hardware development companies in a variety of highly technical industries. She has written technical documentation to support government contracts at NSA, DIA, and FEMA and for worldwide initiatives, such as Cospas-Sarsat. She has written documentation for large-scale commercial companies, including GE Healthcare, Orolia, and Mastercard, as well as small companies and startups including Megisto, Zeus Wireless, and Eurotech. Debbi’s expertise encompasses writing user documentation, training manuals, developer documentation, engineering process documentation, and other complex technical documents. Debbi has extensive experience adhering to a variety of standards, including CFR, ISO, 508 Compliance, FCC, CE Mark, IEC, Common Criteria, Blue Angel, ENERGY STAR, and military. Debbi possesses the unique ability to understand the mind of software and hardware engineers and to translate that information into documentation for a variety of users. Debbi works with the development team in many of the most common development environments (e.g., SDLC, Agile, Rapid Prototyping, PMI, and Waterfall).

Monica Baltz

MDBMonica Baltz is the glue that holds us all together. She brings to Hoffman Power Consulting more than two decades of experience in project management and small business administration.  For the last seven years, Monica has run the day-to-day business operations and implemented marketing campaigns. She plays a key role in client engagements by ensuring project and deliverable schedules and budgets are met. Monica coordinates all aspects of deliverable illustration and design, including managing a team of design and HTML5 programming contractors. The high quality look and feel, as well as on-time and on-budget delivery, of our client deliverables is due in large part to her excellence.

Technical Experts Who Can Write